Planet Morningstar

Market America Skates into Olympic Sponsorship

GREENSBORO, NC June 28, 2004 -- Market America, a leading Internet marketing company specializing in One-to-One Marketing and Mass Customization, today announced that it has partnered with speedskaters Jennifer Rodriguez, a two-time 2002 Olympic bronze medalist and KC Boutiette, three-time US Olympian. Market America will be the pair’s primary sponsor as they prepare for, and compete in the 2006 Olympic Winter Games.

"I've been a Market America distributor since April, 2003 and have used their cutting-edge Isotonix® products to help me train and prepare for competition," said Rodriguez. "I spend a great deal of time traveling to and training for international competitions. Being a Market America distributor has allowed me to balance my life as an athlete and a businesswoman. The support I have received from Market America and having its tremendous family behind me makes it much easier to accomplish my goals."

Born and raised in Miami, Rodriguez is the only Cuban-American ever to compete in the Winter Olympics as well as the first ever Cuban-American to bring home Winter Olympic medals. Rodriguez currently holds five different American Records. She is already considered one of America’s foremost medal contenders for the 2006 Olympic Games.

"The support that we get from companies like Market America helps us realize the dreams we work so hard to achieve," said Boutiette. "Most people think that Olympic level athletes only train and compete every few years, when, in fact, the vast majority of our time is spent training or competing. Market America's support and its great nutritional supplements will help us stay one step ahead of the competition and on target for the 2006 games."

KC Boutiette began his speed skating career on the wheels of inline skates. In 1993, KC decided to take his skills to the ice and shocked the world by winning the 1994 US Olympic Trials in both the 5,000 and 10,000 meter competitions. Since then, Boutiette has won in competitions around the globe and competed in the 1994, 1998 and 2002 Olympic Games.

"With the intense practice and competition schedules that these athletes have, outside support and partnership is essential," said James Ridinger, president and CEO, Market America. "Market America is proud to partner with Jennifer and KC to help them achieve their dreams both on and off the ice."

Athletes' photos, bios and additional informational available upon request.

Headquartered in Greensboro, N.C., Market America is an Internet marketing company specializing in One-to-One Marketing and Mass Customization. Founded in 1992, the company has experienced explosive growth and achieved more than $1.5 billion in suggested retail sales. Market America has more than 100,000 distributors worldwide. More information is available at .

Andy Aldridge
Market America, Inc.

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